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Starting today, Google will roll out Tracking Protection, a new feature that limits cross-site tracking by restricting website access to third-party cookies by default for 1% of its users.
As announced last month, today 1 percent of Chrome users will see a notification when they open Chrome on desktop or Android if selected to try Google’s new Tracking Protection feature. The Wall Street Journal has a writeup on what it could mean for advertisers, with some thinking Google’s moving too fast, some relieved it’s finally happening, and everyone waiting to see how it goes.
Google is rolling out Tracking Protection to 1% of Chrome users on January 4, which will block third-party cookies.
Following other browsers like Safari and Firefox, Google is finally blocking third-party cookies by default. Here's what that means for you.
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