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Bad news could be brewing for Apple in France where the national competition authority has issued a statement of objections related to how it tracks iOS users.
Bad news could be brewing for Apple in France, where the national competition authority has issued a statement of objections related to how it tracks iOS users. It has been investigating how Apple uses iOS user data for ad targeting for several years -- following complaints by several advertising industry groups, which, back in 2021, sought to have the watchdog block Apple's introduction of the App Tracking Transparency (ATT) feature. ATT requires third-party apps to ask iOS users for permission to track them for ad targeting.
Apple is on the receiving end of another antitrust investigation into its App Store practices, this time over privacy prompts.
Authorities in France are reportedly planning an investigation into Apple's App Tracking Transparency feature introduced in iOS 14.5.
Ad tech leader, The Trade Desk, reported strong full year results this week, defying much of the slowdown news across the recent results announcements in digital advertising – so what’s going on?