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The Rise of B-Beauty: How British Brands Are Revolutionising Skincare

May 27, 2021
Certain countries are renowned for their game-changing approach to beauty. There is the cultic mythology of the French pharmacy, for example, where dewy-skinned gallic women stock up on their no-frills, science-led skincare (the practical secret to their effortless glow). More recently, South Korea’s hallowed ten-step routine – overloaded with sheet masks, essences, serums and sleep creams – has gone global, leading to a maximalist wave of new products and overflowing bathroom shelves. Its neighbour, Japan, has been similarly influential, experimenting with scientific innovation and mindbogglingly complex ingredients (I have one J-Beauty product on my shelf that contains eggshell membrane and ionised platinum – it’s scarily effective, obviously, but I have no idea why).

Japan , Hertfordshire , United-kingdom , Glasgow , Glasgow-city , South-korea , France , London , City-of , French , British , Sarah-brown

Earth Day: Our edit of beauty brands doing their bit for the planet

Greta Thunberg would be proud of these eco-concious beauty choices
In honour of World Earth Day (April 22 2021) we're shining the spotlight on beauty and wellbeing brands who are making an effort to be more eco-friendly, be it with recyclable packaging, charity donations or carefully considered ingredients.
Loved by: Hattie Sloggett, GTG columnist
"You might know of indie brand Upcircle as the pioneers of the by-product beauty trend. If you don't, let me introduce you. Upcircle repurposes ingredients from various industries, including the argan, tea, juice, date, olive and wood industries. Not only that but all of their products are recyclable. However, this Earth day they are going 'full circle' and launching their new refillable scheme so you simply purchase from the refill section, use and then when you're finished with it, free-post back to the warehouse where your much-loved product will be sterilised, refilled and returned. It's hard to pick one product from this vegan brand as they are all wonderful so I opt for the top five. The bundle includes their award-winning face serum made with coffee oil, moisturiser made with argan powder, eye cream made with caffeine and maple wood, cleanser made with apricot powder and the herbal blend infused face scrub. This natural-ingredient packed bundle of joy will leave your feeling clean, revitalised and super glowy. So, not only will your skin thank you but so will the planet."

United-kingdom , Uganda , British , Tony-maleedy , Birchboxx-stasher , Melanie-macleod , Jemma-thompson , Greta-thunberg , Catherine-fulwood , Susanne-kaufmann , Hattie-sloggett , Glossier-body-oil