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International beauty major L’Oréal has launched a fragrance disclosure model designed to inform consumers of ingredients used across its entire global portfolio of brands and products, kickstarting with a US rollout.
During its March 4, 2021, Transparency Summit, beauty giant L’Oréal committed to transforming its research and innovation (R&I) practices by adopting a ‘green science’ approach: by 2030, 95% of the ingredients its uses will be derived from renewable plant sources, abundant minerals or circular processes; and 100% of the company's formulas will respect the aquatic environment. According to the company, this move comes at a time when protecting the planet is an absolute necessity, and the COVID-19 pandemic is driving a heightened demand for products that are both good for health and safe...