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Republican? >> people recognized television was now the medium that mattered. it wasn't before 1906 a60, and was every day after 1960 in those presidential debates. >> try to find a western. >> all right. >> once everyone had a tv set in their living room and advertisers had fully gotten a grip on how effective this was a way to sell products, the very definition of what you were doing was to create entertainment that would appeal to as many people as possible. >> beaver, eat your brussels sprouts. >> gee, mom, i can't. my stomach's filled up to my throat. >> now, no excuses. >> "leave it to b...

He acted as though he was doing the whole show drunk without a rehearsal. >> this is a real international show. now, where else could you see a smooth italian and a slippery pole? >> he was funny. he was really, really funny. ♪ >> he always looked as if he was a bit lost. people thought that it was because he was tiddly. but that was part of the charm. >> here he is, ed sullivan! ♪ >> thank you very much. thank you. >> no matter who controlled the tv set the night other nights of the week, on sunday night, you know, 8:00, you were going to watch ed sullivan. >> now, ladies and gentlemen, a...

>> honey, dent don't watch that. try to find a western. >> all right. >> once everyone had a tv set in their living room and advertisers had fully gotten a grip on how effective this is a way to sell products, the definition of what you were doing was to create entertainment that would appeal to as many people as possible. >> beaver, eat your brussels sprouts. >> gee, mom, i can't. my stomach's filled up to my throat. >> now, no excuses. >> "leave it to beaver" was something that a lot of families understood. it's the first show that was ever shot from the perspective of a child. >> beaver. >>...

But that was part of the charm. >> here he is, ed sullivan! ♪ >> thank you. >> no matter who controlled the tv set the night other nights of the week, sunday night at 8:00, you were going to watch ed sullivan. >> now, ladies and gentlemen, a very fine novelty act. >> ed sullivan was a phenomenon. he was a powerful force. >> quiet, please. >> the beauty of the sullivan kind of variety show is that if you didn't like something, something else would be around in four minutes. >> no, johnny, no. >> no? >> no. >> why? >> it is very difficult. >> easy. >> advertisers wanted everybody. and so they ...

And so they played all the motown hits. ♪ keep your freedom for as long as you can now ♪ ♪ my momma told me, you better shop around ♪ >> and that was the kind of stuff that we would listen to. >> i stopped playing piano when i was 12. it was too much. i wanted to do other things. and i think the girl thing was starting to happen as well. [ cheers and applause ] >> then the beatles came along and my aunt took me down to see the beatles at the olympia. >> it was crazy. i remember having a girl. i was standing on her seat in front of me, fall backwards into my arms, delirious going, paul,...