Page 2 - Twit Change News Today : Breaking News, Live Updates & Top Stories | Vimarsana

>> you know what's funn demi moore and ashton were really the pioneers of getting everybody into twitter. i just said, why do you do it? i can't be bothered? she said, to control what is out there about yourself. and i thought about that and said, god, that is pretty smart because then you take the bounty off gossip, you take the bounty off a picture. then i use it so much for philanthropy and every charity, i use social media. the outreach is viral. >> the twit change you introduced. tell me about that. >> that's something we started after the earthquake in haiti. we started it as a tent driv...

Then it kind of took off and we raised $500,000 for children in haiti the first time we did twit change. basically it's an auction where you can bid on your favorite celebrity to follow you, to tweet you, to mention you or to re-tweet something. so it's kind of cool. >> you pay a certain amount of money. >> right. you could pay $50 or $100. it goes to charity and justin bieber says, hey, piers, thanks for bidding on me. then you get to re-tweet that to your friends. it's kind of a cool thing. instead of buying memorabilia or buying an autographed something -- >> does anybody when you're on twi...

Off a picture. then i use it so much for philanthropy and every charity, i use social media. the outreach is vital. >> tell me about twit change. >> that's something we started after the earthquake in haiti. we started it as a tent drive. then it kind of took off and we raised $500,000 for children in haiti the first time we did twit change. basically it's an auction where you bid on your favorite celebrity to follow you, to tweet you, to mention you or to re-tweet something. so it's kind of cool. >> you pay a certain amount of money. >> right. you could pay $50 or $100. it goes to charity and...

The outreach is vital. >> tell me about twit change. >> that's something we started after the earthquake in haiti. we started it as a tent drive. then it kind of took off and we raised $500,000 for children in haiti the first time we did twit change. basically it's an auction where you bid on your favorite celebrity to follow you, to tweet you, to mention you or to re-tweet something. so it's kind of cool. >> you pay a certain amount of money. >> right. you could pay $50 or $100. it goes to charity and justin bieber says, hey, piers, thanks for bidding on me. then you get to re-tweet that to y...

>> i'm faster than you. >> a lot faster. i tweelt a lot. i'll take your half a million and you take mine. >> we probably have different audiences. >> that's right. why do you like twitter from a business point of view and celebrity point of view? >> it's funny because demi moore and ashton were really the pioneers of getting everybody into twitter. i just said, why do you do it? i can't be bothered? she said, to control what is out there about yourself. and i thought about that and said, god, that is pretty smart because then you take the bounty off gossip, you take the bounty off a picture. t...