European Tour, Ryder Cup Europe and Two Circles create Tour Consumer Experiences
European Tour, Ryder Cup Europe and Two Circles create Tour Consumer Experiences By On May 14, 2021, 5:04am EDT The European Tour and Ryder Cup Europe today announced Tour Consumer Experiences, an 11-year strategic venture with industry-leading sports marketing and data technology company Two Circles. Tour Consumer Experiences will combine the European Tour and Ryder Cup Europe’s knowledge of creating world-class golf experiences with Two Circles’ extensive insight around sports fan behaviours and technology-driven sales and marketing capabilities. The new venture will manage sales and...
Source: rydercup.com