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Ubisoft Originals branding could mean big changes are coming Eric Abent - May 10, 2021, 10:47am CDT Ubisoft has announced that it’s rolling out new branding for all of the games it makes in-house. Those titles will now be known as “Ubisoft Originals,” and considering the number of studios Ubisoft has under that umbrella, we’re probably going to be seeing a lot of that branding in the future. The first game this branding will appear in is Tom Clancy’s The Division: Heartland. Following the announcement of that game, Eurogamer asked Ubisoft just what that label mea...

'); } Ubisoft quietly revealed a branding change for its internally-developed video games last week alongside the announcement of a free-to-play The Division spinoff and of an upcoming The Division game for mobile. The new addition was spotted in the title card for that free-to-play game, The Division Heartland, and was soon confirmed as a new branding direction by a statement given to Eurogamer shortly after. "Moving forward 'The Ubisoft Original' mention is attached to all of Ubisoft's games created in-house by our talented developers," explains a Ubisoft representative. Not much else wa...