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fighter girls. would you do this for practically nothing? this single mother does. but why? kiss, inc. forget the music. forget the makeup. this may be the smartest band in the history of rock 'n' roll. >> can you put a dollar sign on the kiss empire? >> the genius of kiss, inc. revealing investigations. fascinating characters. stories women pact. this is "cnn presents" with your hosts tonight soledad o'brien and sanjay gupta. >> good evening. we begin with a murder in mississippi. it's a brutal killing allegedly fueled by race and by rage. >> we broke this shocking story right her...

this single mother does, but why? kiss, inc., forget the music and the makeup. this may be the smartest band in the history of rock 'n' roll. >> can you put a dollar sign on the kiss empire? >> $500 million. >> $700 billion. >> $1 billion. >> the genius of kiss, inc. revealing investigations, and fascinating characters and stories with impact. this is "cnn presents" with your host tonight soledad o'brien and sanjay gupta. >> good evening. we begin with a murder in mississippi. it's a brutal killing allegedly fueled by race and by rage. >> we broke this shocking story right here on cn...

coming up, kiss inc, and how kiss, the band, is making tons of money from kiss the brand. >> i think every step you take should be on kiss ground and every breath you take should be kiss air. it should be planet kiz -- oh, i'm sorry, we have already trademarked that. o'brien and sanjay gupta. mississippi. it's a brutal killing allegedly fueled by race and by rage. >> we broke this shocking story right here on cnn. a young, white teenager accused of killing a black man. just because of the color of his skin. >> over a four-month investigation we found even more disturbing details, unc...