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Didn't start out to be mediocre. thought we had something good, thought the show would be good. to the level it went to be the number one reality show and most watched show in the history of a and e. >> why do you think that happened? >> i think it is combination of the family values. it was a throw back show. i think the prayer at the end, something simple to us, but that struck a nerve, and it is funny. and it is hard to be funny. hard to be funny all the time. yeah, the comedy brought in all these people. then all of a sudden you have a show kids can watch and grandparents, and you have all...

Target. >> reporter: jase. >> keeps the blood flowing. >> reporter: jep. >> all of my stories they're 95% truthful. >> reporter: uncle sy. >> happy, happy, happy. >> reporter: and patriarch phil. >> reporter: these folks aren't just celebrities they're deities. praised, photographed and adored. it all started with phil, created a business based on a duck call that was so good, when used -- >> flying away. locked away. come back. >> reporter: it's much harder than it looks. perhaps even more entertaining, country oracle uncle sy and his tall tales. >> i play hard. i nap hard. very seldom work h...

What this is all about. >> i did ask him, do you have some sort of political agenda that you want to talk to people about? he said heck, no, i'm just here food, i want to be invited back, i want to bring uncle sy with me. i also talked to him because their season finale of "duck dynasty" gathered 9.3 million viewers. that's phenomenal. people really love this show. and he said, you know, it's just because we're regular people and we're funny. and they are. but i think like me there were a lot of people that were excited to see willie. >> i think so, too. it was a highlight. >> you know we joke...

My photographer jay wasited him. and here's what he told us about beingfirst-timert the white house correspondents' dinner. >> and i love that you like party on top and business at the back. >> yeah, i'm kind of -- i kind of mix and match. put together things that fit. and whatever didn't we just scrambled last minute and we're here. this is very humbling to be here. watched this on tv. and to be able to be here, it's just crazy. i'm just here mostly for the food, you know, that's what i'm looking for first. >> and the jokes. >> no, it's my first time here. so i'm not going to -- i'm just here...