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Starting to wield it. so, you know, we don't know. this is going to be a question going forward, but all of a sudden they're sort of realized that they're a political constituency and they're starting to demand things from people who are running for office or who are representing them. >> when you say they start to wield it, are there actual instances of the thing, of the activities that are going on online translating into actual sort of political effectiveness on capitol hill? >> so, you know, it's just starting to, is the really interesting thing. so when legislators go home for the august ...

Year that this thing that i called the unemployed net roots has even been in existence, since the unemployment rate really started tracking up precipitously. and now these people that the unemployment benefits extension battle in congress is over, all these people are still online and they're looking to the midterms and they're recognizing that they have a lot of political power and they're starting to wield it. so, you know, we don't know. this is going to be a question going forward, but all of a sudden they're sort of realized that they're a political constituency and they're starting to de...