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facebook at $100 billion. the most valuable company ever at the time of its initial public offering. and more valuable than citi or mcdonald's. millions hoping it will help them boost their bottom lines this morning. dan simon is live at the facebook mothership in menlo park, california, where workers are marking the occasion by working all night long. seriously, dan, what's up with that? >> it's 2:00 in the morning here and we're wide awake. they're having a hack a thon, an opportunity for facebook employees to basically do what they do best -- build, design, create. they do this pe...

led up to this ipo, this public offering for facebook, many people may step out and say, wait a minute, look where the stock is ending today. the stock ending only up about a fraction of a percent just above that initial ipo offer price of $38. look, many would say it was a messy debut plagued by technical difficulties and not as much demand as everybody thought. we then saw other social media stocks tumble as well in sympathy for facebook. which everybody thought would really pop at the open. and it did. we did see facebook shares pop as much as 18% but clearly they are ending prett...