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UFC, TikTok Tag-Team to Produce Live Weekly Shows

UFC, TikTok Tag-Team to Produce Live Weekly Shows
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MMA promoter UFC plans to throw more hands on TikTok.
The Endeavor-owned mixed martial arts organization inked a multiyear partnership with TIkTok, under which UFC will produce live content on the social-video platform.
More from Variety
The deal encompasses new weekly UFC shows on TikTok that will feature live footage from weigh-ins and press conferences, athlete interviews, arena tours, fighter training segments and more. Each show will be programed around an upcoming UFC live event to drive awareness.
UFC is aiming to boost its existing TikTok follower base of over 7 million users on its official channels. According to the company, videos with the #UFC hashtag have been viewed more than 8 billion times since 2019.

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Universal Music Unveils IPO Plan for Later This Year

Universal Music Unveils IPO Plan for Later This Year
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Vivendi plans to list 60% of its share of Universal Music Group on the Euronext market in Amsterdam by the end of the year, according to announcements from the companies in the early hours of Saturday. The minimum target value for the company is 30 billion Euros, or around $36 billion.
In a letter to employees obtained by Variety, UMG CEO and Chairman Sir Lucian Grainge wrote, “I couldn’t be prouder: not only is this a validation of our strategy, our teams, and our unprecedented record of success, it’s a natural evolution in the storied history of our company that will enable our entrepreneurial and creative culture to continue to soar.

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TikTok's Forced Sale to Oracle, Walmart Reportedly Tabled Amid Biden China Security Review

TikTok's Forced Sale to Oracle, Walmart Reportedly Tabled Amid Biden China Security Review
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