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Google unpauses privacy-focused changes to Chrome UA strings – TechCrunch

Google is resuming work on reducing the granularity of information presented in user-agent strings on its Chrome browser, it said today — picking up an effort it put on pause last year, during the early days of the COVID-19 pandemic, when it said it wanted to avoid piling extra migration burden on the web ecosystem […] ....

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In a trial run, Google Chrome to corral netizens into groups for tailored web ads rather than target individuals

In a trial run, Google Chrome to corral netizens into groups for tailored web ads rather than target individuals
The third-party advertising cookie: Barely tolerated anymore. We can rebuild it, internet titan insists, we have the technology.
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Analysis Google on Monday said it will make some of its Privacy Sandbox proposals available for testing with the release of Chrome 89 in March as part of its effort to rewire the technical infrastructure of online advertising.
The planned privacy defenses aren t entirely ready yet, but should be, eventually.
Advertising is essential to keeping the web open for everyone, but the web ecosystem is at risk if privacy practices do not keep up with changing expectations, said Chetna Bindra, group product manager for user trust and privacy, at Google in a blog post. ....

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