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Where we are better understanding the imprint and footprint of what we do environmentally speaking. does this information that the keurig k-cup is a hugely wasteful way to have your morning coffee change consumer behavior? >> i mean, the problem is that with any of these decisions, consumers are balancing convenience versus this long-term desire. >> but it's not hard to make? >> it's easier to make it with a cup. i do not have one in the home. this was too far even for me. i drink bottled water all the time. but the k-cup seems so wasteful. >> did you know it was bad for the environment. >> ye...

Unit, spinning off its television business and slashing 5,000 jobs. sony also warning of a loss of $1 billion this year. this comes as a big surprise. it is much more than people had thought in previous estimates. sony's turn-around plan just not working, it seems. the company hoping these moves will help. coke in a k-cup. plans are in the works. think about that. coca-cola teaming up with green mountain coffee to produce coke products in those little, single-serve, plastic pods. keurig, the maker of the k-cup, expects to release a cold system within a year to dispense carbonated drinks, wat...

Would you drink your coke out of a k-cup? >> we've been discussing it. i think they're probably going to have an earner on their hands there. people love this soda. >> i wonder if it's going to be more green. thank about not having to transport all the bottles all around the world. >> i'm wondering about taste. does it stay true to the original taste of the soda. >> they lost you with new coke? remember new coke? >> no. >> you don't remember new coke? everybody was like, i don't like new coke. i want the old coke. >> did i fall asleep for like a couple decades or something? >> it hits me here ...

Doorbuster deals, adding to the appeal of a good discount, free iphones when you sign up for a new contract at best buy, $20 gift certificate with a k-cup and $50 gift card when you purchase a 50 inch samsung tv at target. is it really worth it? it depends. >> supposed to be home with your families not shopping. >> it's tradition for six years. >> you say you're focused on your family and your family all comes to shop, then that's fine. >> that's right, it's a joyous family gathering. kyung lah is tracking the magic in burbank. i can't believe they're shopping thanksgiving morning. >> reporter...

New single serve cafe collections from maxwell house now available for use in the keurig k-cup brewer. always good to the last drop. now available for use in the keurig k-cup brewer. ...so as you can see, geico's customer satisfaction is at 97%. mmmm tasty. and cut! very good. people are always asking me how we make these geico adverts. so we're taking you behind the scenes. this coffee cup, for example, is computer animated. it's not real. geico's customer satisfaction is quite real though. this computer-animated coffee tastes dreadful.