Cancer Council NSW appoints Archibald/Williams for UX strategy
Cancer Council NSW appoints Archibald Williams for UX strategy March 2, 2021 10:13 After a three way pitch, Archibald Williams has been appointed to lead Cancer Council NSW’s customer experience strategy. The win for the Sydney independent creative agency will see it create a holistic customer strategy for the cancer charity. Archibald Williams has previously worked on the brand’s 7 Bridges and March Charge campaigns. Cancer Council NSW’s logo Lyndesy Rice, director of marketing and fundraising at Cancer Council NSW, said: “The vast majority of our funding comes from the community, s...