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Jo Ann Ross to Exit Paramount Ahead of Upfront

Jo Ann Ross to Exit Paramount Ahead of Upfront
adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.

Jo-ann-ross , Jo-ann , Sloan-kettering , John-halley , Bob-bakish , Video-advertising-bureau , Viacom , Ad-council , Television-society , International-radio , Paramount-advertising , Super-bowl

Jo Ann Ross, Paramount's Veteran Ad-Sales Chair, Plans to Exit

Jo Ann Ross, the Paramount ad-sales chair who was the first woman to lead ad sales at a broadcast TV network, is exiting

Hawaii , United-states , John-halley , John-bogusz , Joe-mina , Linda-rene , Jo-ann , Jo-ann-ross , Stephen-colbert , Sloan-kettering , Joe-abruzzese , Bob-bakish

Broadcast TV Ad Sales Pioneer Jo Ann Ross, Wrapping Stint As Advisor, Calls It A Career At Paramount Global

Jo Ann Ross has formally wound down her three-decade tenure at CBS and Paramount Global, a run full of milestones.

New-york , United-states , Carnegie-hall , Jo-ann , Jo-ann-ross , Bob-bakish , Sloan-kettering , John-halley , Ad-council , Viacom , Video-advertising-bureau , International-radio

Deadline

Deadline
deadline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from deadline.com Daily Mail and Mail on Sunday newspapers.

New-york , United-states , Carnegie-hall , John-halley , Bob-bakish , Sloan-kettering , Jo-ann-ross , Jo-ann , Olympics , Viacom , Ad-council , International-radio

With The 2024 Upfront Negotiators Are Evaluating Measurement Providers

For the ad upfronts, audience measurement continues to be in a state of transition. Besides Nielsen, ad buying negotiators may be using Comscore, iSpot and/or VideoAmp

Us-joint-industry-committee , Video-advertising-bureau , Directv , Media-rating-council , Comscore , Warner-bros , Comcast , Disney , Industry-committee , Paramount-global , Super-bowl

JIC Clarifies Role Vis A Vis MRC, Unveils Streaming Certification Program

JIC Clarifies Role Vis A Vis MRC, Unveils Streaming Certification Program
mediapost.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mediapost.com Daily Mail and Mail on Sunday newspapers.

George-ivie , Media-rating-council , Association-of-national-advertisers , Video-advertising-bureau , Us-joint-industry-committee , Data-certification-program , Disney , Industry-committee , National-advertisers ,

TV trade group VAB finds disconnects on key media topics

TV trade group VAB finds disconnects on key media topics
adage.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adage.com Daily Mail and Mail on Sunday newspapers.

Sean-cunningham , Video-advertising-bureau ,

Super Bowl Ad Dynamics Reshaped by Taylor Swift

Super Bowl advertisers are anticipating the impact of Taylor Swift's likely presence at the big game.

United-states , America , Chris-symmes , Taylor-swift , Jake-marx , Jeff-gagne , Kate-mckinnon , Travis-kelce , Video-advertising-bureau , Unilever , Stagwell-media-network , Unilever-north

VAB Examines NFL 2023 Season's Record-Breaking Viewership Growth

/PRNewswire/ -- The 2023 season broke records for the NFL as long-time fans and new audiences huddled together to enjoy the communal experience of live sports...

Spain , Spanish , Sean-cunningham , Taylor-swift , Video-advertising-bureau , Taylor-swift-effect , Increased-female-viewership , Advertising-bureau , Taylor-swift-effect- , Swifties-effect- , Vab ,

In Pursuit Of 'Moving' Ad Moola, DPAA Launches MOOHA

In Pursuit Of 'Moving' Ad Moola, DPAA Launches MOOHA
mediapost.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mediapost.com Daily Mail and Mail on Sunday newspapers.

New-york , United-states , Barry-frey , Adgile-media-group , Video-advertising-bureau , Advertising-association , Digital-place-based-advertising-association , Moving-out-of-home-association , Allover-media , Reveal-mobile , Street-metrics , New-york-city