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They captured a little piece of viral video magic. >> for video to be successful, it needs to be first of all creative, second of all well executed and, three, really needs to strike this emotional chord. and that emotional chord is probably the most critical because, again, you're encouraging someone to actively share something, tell friends and other family you have to watch this video. >> hey, teach, i've got a question. >> you have this video where people plan for months. they go to a classroom and they jump up and sing and dance. that's just never been seen before. it's unique and it's we...

Gilbert and sullivan met vh1 and appeared in my class. >> while the members of prangstgrup have graduated and moved on, their work lives forever on the web. there's little argument in this columbia university lecture hall they captured a little piece of viral video magic. >> for video to be successful, it needs to be first of all creative, second of all well executed and, three, really needs to strike this emotional chord. and that emotional chord is probably the most critical because, again, you're encouraging someone to actively share something, tell friends and other family you have to watc...

Needs to strike this emotional chord, and that emotional chord is probably the most critical because, again you're encouraging someone to actively share something and tell your friends you have to watch this video. >> hey, teach, i've got a question. >> you have this video where people plan for months. they go to a classroom and they jump up and sing and dance. that's just never been seen before. it's unique and it's well planned and it's amazingly executed. depending on your point of view, our next video features either a secret fantasy or secret fear of office workers worldwide. >> we all ...