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>> a newsworthy event happens, and there's a video topic we've done or someone else has done, captures the zeitgeist of the moment, that can go vie rah. >> some are about simple things like how to pick a lock. >> locked yourself out of a house? before you call a locksmith, try this. >> or how to treat a mosquito bite. >> three, make a paste of baking soda and water. >> so think things become popular because they're practical and useful. there's going to be people who want to remodel something in their house or learn how to cook something, learn how to do a skateboard trick. so that information...

After he died, "how to moonwalk" earned more than a million hits. >> a newsworthy event happens, and there's a video topic that we've done or someone else has done, something that was captures the zeitgeist of the moment, that can go viral. >> some are about simple things like how to pick a lock. >> locked yourself out of a house? before you call a locksmith, try this. >> or how to treat a mosquito bite. >> three, make a paste of baking soda and water. >> so i think things become popular because they're practical and useful. there's going to be people who want to remodel something in their hou...

And there's a video topic that we have done or someone else has captured, that is the scytis te of the moment, that can go viral. >> some are about simple things like how to pick a lock. >> locked yourself out of a house? before you call a locksmith, try this. >> or how to treat a mosquito bite. >> three, make a paste of baking soda and water. >> so think things become popular because they're practical and useful. there's going to be people who want to remodel or cook something, learn how to do a skateboard trick, so that information going to always be useful. >> and as long as there's a need ...

>> a newsworthy event happens, and there's a video topic that we've done or someone else has done captures the zeitgeist of the moment that can go viral. >> some are about simple things like how to pick a lock. >> locked yourself out of a house? before you call a locksmith, try this. >> or how to treat a mosquito bite. >> three, make a paste of baking soda and water. >> i think things become popular because they're practical and useful. there's going to be people who want to remodel or cook something, learn how to do a skateboard trick, so that information going to always be useful. >> and as ...

And there's a video topic that we've done that captures the zeitgeist of the moment, that can go vie rah. >> some are about simple things like how to pick a lock. >> locked yourself out of a house? before you call a locksmith, try this. >> or how to treat a mosquito bite. >> three, make a paste of baking soda and water. >> i think things become popular because they're practical and useful. there's going to be people who want to remodel or cook something, learn how to do a skateboard trick, so that information is always going to be useful. >> and as long as there's a need to learn, how-to video...