Instagram's Reels are now shoppable
Instagram's Reels are now shoppable By Imogen Bailey | 11 December 2020 Instagram has furthered its shopping capabilities, launching shopping in Reels globally. The launch follows the relocation of key features in the app to make the Reels and Shopping tabs more accessible to users. Now, shoppers can buy, save or learn more about tagged products in Reels. When watching a Reel, users can tap on 'View Products' to see what is being showcased in the video and can click through to checkout. Mac Cosmetics, Revolve, Song of Style by Aimee Song, Rare Beauty, and NBA are some global brands a...