BBCNEWS The Media Show February 7, 2022 01:40:00
But here's my question, rosanna. if all of that is true and the bbc were to shape its news for this particular age group, as you've described, why would you then make a tv programme? why would you not make digital content that's placed exactly where we know people of that age are spending a lot of time? so i think it comes into what you were saying before about the need for a linear channel and the audiences that that linear channel is helping to snag. and again, the research has found that there is an appetite out there for linear tv and sort of appointment to view tv. you know, people want t...
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