BBCNEWS The Media Show June 4, 2024 15:43:00
We would normallyjudge a deal or how we run a sport, it's not necessarily about figures or upgrades, but about appetite and reach. and one of the decisions we made was to widen our reach by broadening our distribution of the tournament. having said that, the viewing figures have been incredible, so we're absolutely thrilled. so how or when do you see it making money for you? well, that's the big old question and there's a whole load of different things that go into that. you know, the tournament is just part of a fantastic offering of cricket and sport, so i can't get involved too much in disc...