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Qs to ask at Y-end

Our guest author encourages brands to delve into humility, rivalry-inspired growth, and unexpected inspiration for more insightful year-end reviews.

Greece , Greek , Vinay-kanchan ,

Why strategy should always be child's play

Our guest author explores how adopting a child-like mindset can influence strategic thinking.

Isaac-asimov , Vinay-kanchan ,

Lord Krishna and the art of creative thinking

Our guest author unravels the timeless wisdom of Lord Krishna to reflect upon the modern marketing practices of today's dynamic business world.

India , Bhagavad-gita , Dwapar-yuga , Treta-yuga , Vinay-kanchan , King-jarasandha , Southwest-airlines , Google , Lord-krishna , Madness-starts , Golden-rule , Eye-hospital

Serious branding lessons from 'The Joker'

There’s so much that marketers and brand custodians can borrow from Novak Djokovic’s exploits, says our guest author.

Australia , France , Greece , French , Australian , Serb , Greek , Rafael-nadal , Novak-djokovic , Stefanos-tsitsipas , Roger-federer

Branding lessons with 'Big B'

Vinay Kanchan pens down his branding insights on how Amitabh Bachchan has managed to stay relevant over the years.

India , Saregama-carvaan , Vinay-kanchan , Kaun-banega-crorepati , Carl-jung , Amitabh-bachchan , Harry-potter , World-cup ,

EPL: Exclusive Precious Lessons in Branding

Our guest author believes brand custodians have a lot to learn from the English Premier League’s popularity in India.

Juhu , Maharashtra , India , Mumbai , Vinay-kanchan , Harley-davidson , Instagram , English-premier-league , Ibm , Juhu-beach , Google-pay , Manchester-city

Rediffusion's Rahul Jauhari and Hari Ganesh launch Flibbr Consulting

As per Jauhari, Flibbr will have a ‘build your own’ team approach, thereby giving the clients a customised team to help them in overcoming their obstacles

Mumbai , Maharashtra , India , Saurabh-karandikar , Hari-ganesh , Yagna-raman , Rahul-jauhari , Subramanian-krishnan , Amitabh-saxena , Piyash-ghosh , Vinay-kanchan , Saurabh-mishra