Ecommerce accounts for nearly a third of several electronic categories, research shows
Ecommerce accounts for nearly a third of several electronic categories, research shows SECTIONS Share Synopsis E-commerce contribution to total FMCG sales touched an all-time high of 2.8% in 2020 up from 1.9% a year back. Large manufacturers like Hindustan Unilever, ITC, Nestle and Marico have said their e-commerce contribution has more than doubled in 2020 to around 5-6% of total sales. Agencies Company CEOs and trackers said the shift to e-commerce last year might be permanent for most of the categories. Ecommerce now accounts for nearly a third of several electronic categories, almost half...
Source: indiatimes.com