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Sugar-free vitamin/hydration maker signs deal with Whole Foods

A startup with a mission to get the sugar out of multivitamins has managed to attract the attention of Whole Foods Markets, signing a new distribution deal.

California , United-states , Clorox , Rainbow-light , Vitamins-amp-premixes , Aternal-amp-infant-health , En-039s-health , Omen-039s-health , Ultivitamin , Ydration , Ugar-reduction

A complete guide into discovering ways of achieving sweetness naturally

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The following content is provided by an advertiser or created on behalf of an advertiser. It is not written by the NutraIngredients-usa.com editorial team, nor does it necessarily reflect the opinions of NutraIngredients-usa.com.
A complete guide into discovering ways of achieving sweetness naturally
22-Apr-2021
Achieving sweetness naturally
Globally, consumers are realizing that sugar, a traditional ingredient that has been used in food, beverages and recipes, is causing health problems such as obesity and diabetes. It’s here where the food industry is committed to respond and find a solution to market necessities such as:
How do we find alternative ingredients that don't cause health problems?

China , Synsepalum-dulcificum , Funtrition-gummies , Stevia-rebaudiana , Sweetening-alternative , Vitamins-amp-premixes , Romotional-features , சீனா , வைட்டமின்கள்-ஆம்ப்-பிரேமிக்ஷஹெச் ,

NutraIngredients-USA Awards 2021: Last day to complete your entries!

NutraIngredients-USA Awards 2021: Last day to complete your entries!
Applicants to the 2021 NutraIngredients-USA Awards have until midnight Central time to complete their entries, with our expert judges ready to adjudicate across the 16 categories.
Our categories cover ingredients, finished products, nutrition research, personalized nutrition, start-ups, industry initiatives and people, and those include our two exciting new categories – Beauty-from-Within ingredient of the year, and Immune Support finished product.
And don’t forget the two categories that are judged by the NutraIngredients-USA Editorial team: Industry Initiative of the Year and NutraChampion.
Finalists will be announced in May, and winners will be announced during a virtual celebration on July 14.

United-states , Industry-initiative-of-the-year , Personalized-nutrition-initiative , Nutrition-research , Immune-support , Nutraingredients-united-states-editorial , Industry-initiative , Within-ingredient , Function-ingredient , Aging-ingredient , Nutrition-ingredient

Germany updates max vitamin & mineral levels for supplements

The German Government’s main scientific institution has updated guidance outlining maximum levels of vitamins and minerals in food supplements and fortified foods that are based on recent findings.
According to The German Federal Institute for Risk Assessment (BfR), revisions were in response to nutrient data suggesting the country’s intake of vitamin D, calcium, folic acid and others did not meet the German Nutrition Society’s guidance.
“The more the better - this is a misconception when it comes to vitamins and minerals," says BfR President Professor Dr. Andreas Hensel.
"The dose determines whether they benefit or harm our health".

Germany , Austria , Switzerland , German , Austrian , Swiss , Andreas-hensel , German-federal-institute-for-risk-assessment-bf , German-federal-institute-for-drugs , German-nutrition-society , German-federal-institute , Risk-assessment

Micronutrient changes a factor in gut complications, says expert

That was the suggestion from a nutrition and dietetics expert in response to a new
study pointing to advance glycation endproducts (AGEs) formed as contributing to microvascular and gut complications.
“The authors suggest the effects could be attributed to the presence of AGEs in the heated diet derived from reactions with carbohydrates in the diet,” says Tom Sanders, Professor Emeritus of Nutrition and Dietetics at King’s College London.
“However, the heat treatment would also cause oxidation of polyunsaturated fatty acids and sterols to potentially toxic compounds as well as changes amino acids and micronutrients. The dietary design of the study is thus flawed.”

Australia , London , City-of , United-kingdom , Tom-sanders , Duane-mellor , Senior-teaching-fellow-at-aston-medical-school , King-college-london , Aston-university , Professor-emeritus , Professor-sanders , Senior-teaching-fellow

Vitamin D in moderation protects against respiratory infections: Meta-analysis

Vitamin D in moderation protects against respiratory infections: Meta-analysis
According to researchers, the study is the most comprehensive yet to focus on vitamin D and respiratory infections and could have significant implications for healthcare providers.
A new study, published in
The Lancet Diabetes & Endocrinology, has found that daily doses of 400-1000 IU are associated with protection against acute respiratory infections, but that higher doses are not.
Four years ago, a meta-analysis of data from 25 randomized controlled trials of vitamin D supplementation for the prevention of acute respiratory infections showed a protective effect of this intervention.
Now, the same researchers from, amongst other institutes, Karolinska Institutet, Harvard Medical School and Queen Mary University of London, have expanded the earlier research with an additional 18 studies and updated meta-analysis.

United-states , United-kingdom , Karolinska-institutet , Peter-bergman , Queen-mary-university-of-london , Harvard-medical-school , Department-of-laboratory-medicine , Lancet-diabetes , Queen-mary-university , Professor-adrian-martineau , Laboratory-medicine , Research

Brands weigh in on launching immune support in crowded space

Brands weigh in on launching immune support in crowded space
They were already gaining traction pre-pandemic, and now, products in the immune support category are continuing to pop up everywhere—from elderberry water to CBD gummies to dairy-based probiotics. We spoke with a few brands who launched their own immune support products and they shared how they elevated their offerings in the increasingly saturated market.
Last fall, SmartyPants introduced a new functionals line that includes Healthy Immunity Daytime, Healthy Immunity Nighttime, and Healthy Kids Immunity.
“It’s such a crowded category,” lamented Courtney Nichols Gould, co-CEO SmartyPants.
“And we always promised ourselves we would never make a ‘me too’ product. We want to add a product to the shelf and only release it if we truly believe our solution is better or unique in a way that solves a real problem for people. When it comes to our immunity products specifically, it was all about looking at a more nutrient dense solution matched with our purpose-led approach.”

United-states , American , Charlotte-trass , Lindsey-christianson , Caroline-beckman , Courtney-nichols-gould , Michael-hartman , Adm , Healthy-immunity-daytime , Healthy-immunity-nighttime , Healthy-kids , Plexus-immune-plus

Market check: Folic acid supplements for pregnant women meet requirements

Market check: Folic acid supplements for pregnant women meet requirements
A new analysis of folic acid supplements available on the Spanish market for pregnant women has found supplements are consistent with declared dosages and meet legal requirements for stated health claims.
The new research actually found that the samples analysed could actually include more health claims than already declared in their labelling. They suggest manufacturers could have selected claims that they believe best address the particular situation and physiological conditions of pregnant women.
According to the EuroPrevall Birth Cohort, a multi-center study carried out in nine European countries, the most commonly used food supplements by European pregnant women are those with folic acid, and Spain is the country with the highest consumption of food supplements (

Spain , Spanish , European-union , Europrevall-birth-cohort , European-directive , Coordinated-system , Fast-interchange , European-regulation-some , Matam-c , Research , Supplements

Ecommerce improvements help Nature's Sunshine to best quarter in company history

Ecommerce improvements help Nature’s Sunshine to best quarter in company history
Riding a great year for the dietary supplement industry and for multi level marketing companies in general Nature’s Sunshine notched its best quarter ever as it reported its 2020 year end final results.
Nature’s Sunshine CEO Terrence Morehead attributed the company’s strong performance to a transformation of the company’s ecommerce platforms which was completed in the second and third quarters. With it, the company rolled out a new auto ship program that has proven popular with consumers.
Digital transformation
“After just a few months, Subscribe and Thrive already represents about 25% of our monthly orders, and we continue to see steady growth in the number of people join the program each month,” Morehead said during an earnings call with stock analysts. A transcript of the call was posted on the site seekingalpha.com.

China , Japan , United-states , South-korea , America , Terrence-morehead , Google , North-america , Latin-america , Markets , Financial-focus , Cardiovascular-health

Stakeholders weigh in on Amazon's new supplement specifications

To summarize, the key aspects required by Amazon are:
1. A Certificate of Analysis (CoA) from an ISO/IEC 17025 accredited laboratory (in-house or third party) for each dietary supplement you are applying to list OR product enrollment in an Independent Quality Certification Program, such as NSF International Sport, BSCG, Informed-Choice/Informed-Sport, or active participants of USP Dietary Supplement Verification Program
2. A Letter of Guarantee from the brand owner of the product that guarantees compliance with current Good Manufacturing Practices (21 CFR Part 111); assurances that the products only contains lawful and safe ingredients (as defined in section 402 (f) of the FD&C Act); and that labels are accurate.

United-states , America , American , James-neal-kababick , Alkemist-sudberg , David-trosin , Mark-jost , Aaron-secrist , Gemini-quality-partnership , Health-group , Gemini-pharmaceuticals-inc , Dietary-supplement-verification-program