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TikTok's parent ByteDance is expanding into a non-core area that may benefit the company significantly in the long run. What ...
BEIJING (Reuters) -TikTok owner ByteDance launched the Volcano Engine brand on Thursday to offer its personalised recommendation algorithm to more corporate clients, as the Chinese company seeks to expand beyond its mainstay consumer apps. ByteDance's recommendation system is considered the "secret sauce" in its success with apps including TikTok, TikTok's Chinese version Douyin, and news aggregator Toutiao.