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Bannon's name is synonymous with populist messages. now these key phrases like drain the swamp and border wall was tested by this data company started by bannon and financed by the mercers, mega conservative donor family a couple of years ago. yet trump has downplay ed the reliance on voter data. >> one of the themes in "devil's bargain" is that bannon had been preparing for the 2016 election long before donald trump was ever on the scene. and there was a three-pronged approach to that. prong one was to build this populist nationalist movement with jeff sessions, steven miller, people like tha...

Voter data, they did an experiment basically and they had 270,000 facebook users kind of consent to have their data taken by cambridge analytica, but there was a loop hole and cambridge analytica managed to obtain the voter data -- user data of 50 million facebook users. now the question is, was any that of data despite what the trump campaign says, was any that of data that was essentially siphoned off from facebook without users consent used during the trump campaign. that interview that brad parscale gave to 60 minutes how it was pivotal to the trump campaign victory could be discovered if ...

Obtain the voter data -- user data of 50 million facebook users. now the question is, was any that of data despite what the trump campaign says, was any that of data that was essentially si essentially siphoned off from facebook without users consent used during the trump campaign. that interview that brad parscale gave to 60 minutes how it was pivotal to the trump campaign victory could be discovered if this data was used in the campaign without the users' consent. >> jonathan swan, can we talk about facebook's role in this for a second? they seem 4i7behind the 8 ball. i feel like a broken re...

Attempted to kind of distance itself from cambridge analytica. they said they never used any of the raw data that cambridge had compiled for the campaign itself. they said they relied mostly on republican national committee voter files for that. but it is -- i think it is really important to remember that this was a -- this was the result of a $15 million investment by the mercers who were huge backers of the trump campaign and trump's presidency and steve bannon, of course, was on the board of cambridge analytica. they provided all this money to the firm in 2014 in an attempt to figure out ho...

Of actually verifiable, think 31 of actual issues with fraudulent ballots out of a billion ballots cast in 14 years. what you've got going on here is a commission i believe was set out to suppress more votes and you had the mississippi republican secretary of state. saying they should go jump in the gulf of mexico when they asked for the voter data and the social security number. so basically there were concerns about the information they were asking. secretary of states across the country were against this. and i don't think it's a surprise that they finally dismantled it. >> they came right ...