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Use of the product enjoying their time on it. people enjoy heroin, right they enjoy sugar foods you can't give only people what they want. you have to give them what's good for them and society. that's a harder thing. >> zuckerberg says he always thought connecting people was a good thing by definition his coo was seen as the broader manager of the business. >> now both executives face a test on leading facebook beyond a damage control approach. to the critiques of its role in the world. >> she was the first adult in the room she was the person taking over the issues of management that mark zu...

Needed capital to fund the new business. >> and i looked at her and i said, do you have a bake shop in do you have a building? she said yes. >> do you have a recipe? she said yes. >> i said you're not selling anything. roll up your sleeves and we'll make it happen. >> how does a entrepreneur open a successful partnership and avoid a misstep like kathleens. he pointed out like keeping 51% of the company so you can have voting control and making sure you have veto power on important decisions written into your contract. >> you're the founder, you're the visionary, they're coming to you. you don'...

>> looked at her and i said do you have a bake shop, do you have a building. do you have a recipe. she said yes. i said you're not selling anything. roll up your sleeves and we'll make it happen. >> how does an entrepreneur form a successful partnership and avoid a misstep like kathleen? michael points out some simple things you can do, like keeping 51% of the company so you can have voting control and making sure you have veto power on important decisions written into your contract >> you're the founder, you're the visionary, they are coming to you. you don't need them they need you. oftentim...

people who will buy it before it goes public. high net worth retail investors, you know, relatively rich people who trade often. and then there's everybody else, the average joe retail investor. that's likely most of you out there. starting with ned i want to go one at a time. ned, good to see you, my friend. we'll talk later about whether one should or shouldn't buy this. what do you think a retail investor who gets on to their trading platform at 9:00 on friday will be likely to pay for facebook when it opens? >> you know, you said $90 a share, i said a 50% premium. this is one of ...

collaborative fund, an early facebook investor. all right. so there are four kinds of investors viewing for a cut of this ipo. early stage investors like craig, they got involved a long time ago. institutional investors, the people who will buy it before it goes public, high net worth retail investors, relatively rich people who trade often, and then there's everybody else, the average joe retail investor. that's likely most of you out there. starting with ned i want to go one at a time. ned, good to see you, my friend. we'll talk later about whether one should or shouldn't buy this....