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Going so far as demanding an apology from the perry campaign. >> the perry campaign denied anything to do with it. this is getting hot and heavy now. >> campaign season officially. also ahead this morning, lindsay lohan is going to jail. the troubled actress ordered back to prison after violating her probation. a judge has sentenced her to 300 days. how long will she really be behind bars? you can guess it ain't 300 days. yeah, far from it actually. >> far, far from it. and educational toys as easy as one, two, three, and a-b-c. laurie schacht, our toy insider mom is here with great toys f...

>> shuddenly you're memorable a well. >> this is true. if somebody writes something for you, it's never going to sound authentic. >> if grow to a comedy show, you see a great comedian. you go home and tell it and it never lands the same way because it's personal. you have to engage and give yourself permission to be yourself just like you're having a conversation like we are. >> the close, what kind of close do you use. >> there's that famous line, a-b-c, always be closing. we have to ask somebody to do something as a result of the message. so what do you want them to do? do you want them to s...