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Had no plans to invoke it any further. >> yeah, real interesting, isn't it megyn? call me old fashioned, whethe where i come from and you apologize for it you actually pull the ad, that's how i view the world. maybe the dnc doesn't quite see eye to eye. let's just stipulate this was a really stupid ad, i think it's an ineffective ad. it comes back to the point you brought up, which is that this is a horse that mrs. romney uses to treat a cruel, debilitating illness that she has been heroically fighting through much of her life. if we cast our minds back to 2008 when then candidate obama's wife...

the massacre inside that colorado movie theater now appears to be only part of the horror that was planned. a law enforcement official who seen video of the suspect, james holmes' booby trapped apartment tells cnn it was rigged with more than 30 homemade grenades and ten gallons of gasoline. the source says that would have created a fireball knocking out walls engulfing the entire building in flames undoubtedly killing many more people. cnn's ed lavandera is joining us now once again from aurora, colorado. ed, what else are you learning? there are new developments emerging even as we...

Long can he sustain not answering these questions, because it's very clear that the obama campaign is not going to let up on them. these stories are being written by various news outlets but the obama campaign seizes on them immediately and holds conference calls and puts out ads and web ads and we had a poll with nbc showing that this issue is gaining some traction and cutting into romney's economic argument in certain key swing states. so there's no reason at all for the white house in their view to let up on it. >> i think it's amazing, i thought this was such a glimpse into the romney hive...

For friday are still going to be front and center on the campaign trail at least for mitt romney. with aneenic job creation in the neighborhood of 80,000 jobs created last month and unemployment rate stuck at 8 percent the president will argue the president failed to deliver his promises to rebuild the economy. he is acting as if he's not the president. the american people are going to hold accountable the president of the united states for the current state and condition of this country. i don't think a whole lot of people were cheering when the fireworks were going off we were excited abou...

Struck it's just a rebuke to a sitting president that's symbolical, i think in that way, that will be hurtful to his chances. >> the next item has to do with the remaking of mitt romney as we get into the general election. we've seen lots of examples of this. romney as we've seen is playing practical jokes with the press corps, going on the campaign bus, having a little fun. he's baking cakes, his sons are appearing on "conan." we have kind of a recasting of his image a little bit. the next item i want to get some comment on. there are his sons on "conan" this week. the next item has to do wit...