Detailed text transcripts for TV channel - MSNBC - 20140316:11:34:00
And, every week we would see that number creep up. we really saw that we had to get ahead of this as quickly as possible. >> for rent the runway, creating a mobile strategy was not just about getting new customers, it was about serving the ones they already had. >> our customers on multiple screens throughout the day. she's utilizing rent the runway when she's watching tv, when she's in a boring meeting at work, and we need to be there for her in all channels. >> reporter: but they need to be there in varying ways, depending on the channel. jenn and her team were clear, the mobile experience h...