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>> not if there was a funny idea. >> what is wrong with you? >> there's so much different storytelling and so many different stories being told about so many different people. >> i don't think dramatic series television has ever been stronger. >> there's no longer this theory of what popular entertainment must be. >> incoming! >> who are the heroes? the people who watch this show. ♪ ♪ ♪ ♪ ♪ ♪ ♪ ♪ ♪ ♪ this is the week when the major broadcast networks unveil their fall lineup of shows. and every executive in hollywood knows how well "the sopranos" is doing on cab...

work when it was bending a genre. take something that's familiar and give it some chili pepper. >> advertising is based on one thing, happiness. >> is there any taboo that you wouldn't break? >> not if there was a funny idea. >> what is wrong with you? >> there's so much different storytelling and so many different stories being told about so many different people. >> i don't think dramatic series television has ever been stronger. >> there's no longer this theory of what popular entertainment must be. >> incoming! >> who are the heroes? the people who watch this show. ♪ ♪ ♪ â™...

>> there's no longer this theory of what popular entertainment must be. >> incoming! >> who are the heroes? the people who watch this show. ♪ ♪ ♪ ♪ ♪ ♪ this is the week when the major broadcast networks unveil their fall lineup of shows. and every executive in hollywood knows how well "the sopranos" is doing on cable, which is a network problem. >> i think hbo altered everything for this reason alone, is there were no commercials. >> we are dependent on sponsors. there's so much we can do in terms of language, in terms of violence, in terms of sex. >> to a large degree, a...

you realize we'll have internet waiting for us at the new place, right? oh, we know. we just like making a scene. transferring your services has never been easier. get connected on the day of your move with the xfinity app. can i sleep over at your new place? can katie sleep over tonight? sure, honey! this generation is so dramatic! move with xfinity. - television on! - hbo did a lot of its best work - when it was bending a genre. - take something that's familiar - and give it some chili pepper. - advertising is based on one thing: happiness. - [shouting excitedly] - is there any tab...

Little bit more, but also the ambition of an action set piece jj was very aggressive he's like if you want me to do this pilot, you're going to need to give me the resource in order to do it. and i want to shoot it as a movie. and then we've got to keep that bar up you start off, you think? >> yeah. all right. well, this is just a survival drama. here's these people. there's plane, has crashed. how are they going to get by how they're going to find food, et cetera we aren't and on top of that, there's this whole mystery where are we? >> why can't we get a rescue signal? why is there a polar be...