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NewsNow: Search Engine Optimisation news

NewsNow: Search Engine Optimisation news
newsnow.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from newsnow.co.uk Daily Mail and Mail on Sunday newspapers.

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Google Webmaster Guidelines: Everything You Need to Know

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If you don’t follow their guidelines, you can expect to experience either an algorithmic devaluation or an outright manual penalty.
In the most severe cases, you can expect to be banned from Google SERPs entirely.
Understanding the guidelines in full is the only way to avoid potential missteps and future harm to your site. Of course, there’s always more than one way to interpret their guidelines.
Thankfully, Google reps such as John Mueller and Gary Illyes are available on Twitter for most questions about these guidelines.
For the most part, the guidelines are cut-and-dry. ....

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Google Webmaster Guidelines: Everything You Need to Know

Google Webmaster Guidelines: Everything You Need to Know
searchenginejournal.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from searchenginejournal.com Daily Mail and Mail on Sunday newspapers.

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How to Optimize Category Pages with Informational Copy

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However, like most website pages, category pages also serve a higher function; they can attract users from search engine results pages to the website.
Accomplishing this with a category page is easier said than done.
The process might involve creating unique layouts and hybrid copy that marry the functions of commercial and informational pages.
In this post, you’ll learn how you can optimize your category pages with informational copy.
Ecommerce Category Pages Can Have Competing Objectives
Ecommerce retailers use category pages to organize products into logical groupings that make the online shopping experience easier.
Just as many brick-and-mortar stores physically separate merchandise into departments and aisles, ecommerce sites separate products into categories with their own landing pages and sub-filters. ....

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SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more

SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more
Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and news.
George Nguyen on December 31, 2020 at 8:00 am
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Last year, we called 2019 a “roller coaster of ups and downs.” Hindsight is 20/20, and while many of us can’t wait to put 2020 in the rearview, the way the search industry’s biggest players responded to the new needs of businesses and consumers, brought on by the pandemic, will have lasting consequences for how marketers perform their duties. ....

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