Western luxury brands are entering a risky pact with China's influencers - Jammu Kashmir Latest News | Tourism
Wuzhong (China), Nov 24: (The Conversation) French cosmetics giant L’Oréal has been going through a massive retail row in China after two leading social media influencers sold large quantities of the company’s beauty face masks to consumers while inaccurately claiming it was the cheapest deal available anywhere. Influencers Austin Li Jiaqi and Wei Ya regularly reach tens of millions of shoppers on their two e-commerce livestreams, and the November 11 “singles day” festival has become one of their most eagerly anticipated […]
Source: dailyexcelsior.com
