Page 6 - What Ecb News Today : Breaking News, Live Updates & Top Stories | Vimarsana

I think what you have to do with the younger audience is firstly, make sure you are relevant, and secondly, make sure you're operating in the spaces that those young audiences are, particularly in the digital space. and i think when you do that and you get involved in your sport all the time, they'll grow to love cricket. and i'm sure over time, as they grow to appreciate more, there is the longer format of the game which will still remain the pinnacle of our game. now back in 2005, england won the ashes in a nail—biting series — interesting cricket really was at an all—time high at that...

Sanjay patel, is this the first time that a tv company, sky in this case, has been involved in creating a new sporting format? well, they weren't necessarily involved in creating it. i think that came from us, the ecb, and i think that's really important because we are in charge of the game. what we did very early on though was bring both our broadcast partners in — sky and bbc — and explain what we are trying to do, and to get a view from them. because i think if you didn't have those partners supporting you from the start, this would've been a difficult, if not impossible journey. so the...

Do you know that yet? yeah, the level of interest in the olympics is really, really strong, and we haven't released the official figures yet — we'll do so probably in the next couple of days as we get the first week under our belt. but what i can say is that, especially the digital platforms have performed exceptionally well. our free platforms have seen a record number of visitors, and the uptake and engagement on discovery+ has also been really positive. for 4.99 for a month's subscription, you get every single event on discovery+, and that's the only place you can get it. so it's not an u...