Impressive growth allows Xiaomi to overtake Apple in Europe
May 6th, 2021 While Samsung and Apple have a clear-cut advantage and plenty of market share here in the U.S., the story is just a tad bit different when you start looking at other markets. Notably in Europe, Q1 2021 has shown some pretty surprising changes in the market share “leaderboard”. According to Canalys, Xiaomi has overtaken Apple in Europe with a 23% market share, while continuing to trail Samsung who owns 35% of the market. Where we see Apple and Samsung launch flagships time over time, Samsung has also been making a bigger play in the mid-range and budget market, a market where...