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The protest came as the issue continued to gain traction on social media platforms, and amid a political slugfest over the issue which has grabbed national headlines.
“We work closely with Nandini on several accounts," Amul MD Jayen Mehta told The Indian Express.
Amul's move is being seen by many, especially opposition parties, as a threat to KMF's famed dairy brand 'Nandini'. They also see it as an attempt to trample upon KMF, amid a narrative around its merger with Amul.
68 percent of the consumers agreed to paying more for same quantity and brand, while 6 percent switched to a lower cost brand or local supply source.
Amul, Mother dairy have increased the price of milk and have stated reason as to why.