Cisco's CDA Program is a Multinational Game Changer
Iâve been fascinated for years by how some companies can do well by expanding offshore; sadly, most donât succeed. Itâs also interesting that becoming a national player seems to be an evolutionary process for a company before moving into the international space â a feat that only or two companies are able to achieve. I watched this with Japan in the 1960s and â70s. Sony made the transition from national to international brand quickly, while Japanâs car companies struggled to break out to international customers. I worked for IBM long after it had become a mul...
Source: itbusinessedge.com