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Doesn't work, there's a financial ramification. >> are most people not thinking that through right now? >> i don't think they think that through. that's right. i'm not sure they even understand they can do that. >> right. finally, if something happens, you got to be up front about it. >> be up front. be honest. communicate quickly. i think reputational and brand damage is one of the longest and hardest things to repair. i think your customers will really appreciate if you come out and say, look, we were doing a lot of things. we missed this one thing. we had a problem because of it. here's wha...

Of domestic violence in our marriage, ever. elin has shown enormous grace and poise throughout this ordeal. elin deserves praise not blame. >> he is clearly maybe at the most defiant in the entire thing right there and arguably maybe the most emotional and what do you make of that segment? >> i am not sure what to make of it except if i were advising him i would say not to say that at all. he is there to apologize and one thing to do, and now he is shifting to the offense and he later does wit the immediait wi well. >> back off of the kids. >> he is angry and emotions he feels and trying to de...