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Nike's idea of "woke" is to kill the small businesses, in Philly and elsewhere, that made its sneakers popular


Nike’s idea of “woke” is to kill the small businesses, in Philly and elsewhere, that made its sneakers popular | Mike Sielski
Mike Sielski, The Philadelphia Inquirer
© DAVID MAIALETTI/The Philadelphia Inquirer/TNS
Boxes of Nike shoes sit on a shelf in the storage area in Young's Sneaker City.
Every wall inside Young’s Sneaker City on West Girard Avenue is stocked with sneakers black and white and swirled with candy colors, all of them askew just so on display shelves, and next to the cash register is the Nike wall. Not that anyone wants to buy any of the 25 shoes on the Nike wall. All of them have been sitting there for at least a year, most of them longer, styles whose coolness has come and gone, some of them shrink-wrapped in cellophane, some of them leaving dust on the fingertips of a customer who happens to pick one up.

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