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Tillday. a small boutique in portland, oregon. they put a lot of effort into their window displays and they have a reason. >> you want to somebody someone who is driving or walking by, make them stop and come in. they wonder what's in here because of the windows. >> april ekland, directly across the street from tillday frequently hears about debbe's windows from her own customers. they can't help but notice them. >> they often ask is that an art supply store? it's bold and eye catching. >> people tell us they sit there and look at our windows and wonder what we are, what is that colorful place...

Hi there, everyone, i'm j.j. ramberg and welcome to "your business." where we give you tips and advice to help your business grow. what gets someone who's just walking down the street with no intention of stopping into your store to change their mind and walk in? well, if you do them right, it's your window displays. your windows give you an incredible opportunity to invite people in to browse and hopefully buy something. today we have some simple tricks of the trade to make those displays stand out. ♪ >> i think that our windows bring people into our store because they wonder what is in tha...

So how can you create eye-popping window displays for your retail business? let's bring in our board of directors. harry cunningham is senior vice president of store planning, design and visual merchandising for saks fifth avenue. beth goldstein is the founder of marketing edge group and teaches at the boston university school of management. she's also author of the book "lucky by design," navigating your path to success. >> and angela kim is also an author. you have a retail store as well. >> i do, yes. >> we have a boutique spot in the west village. because our business is so local, what we ...

Msnbc. ♪ hi there, everyone. i'm j.j. ramberg and welcome to "your business" where we give you tips and advice to help your business grow. what gives someone who's just walking down the street with no intention of stopping into your store to change their mind and walk in? well, if you do it right, it's your window displays. your windows give you an incredible opportunity to invite people into browse and hopefully buy something. today, we have some simple tricks of the trade to make those displays stand out. ♪ >> i think that our windows just bring people into our store because they wonde...

A small gift boutique in portland, oregon. >> i think yellow. yellow? >> debbie and her assistant joanna jackson put a lot into their window displays and they have a reason. >> you want to stop, someone who is walking or driving by and make them turn around and come back. and we have people of all ages walk into the store because they wonder what's in here because of the windows. >> april be eckman owner of the asian restaurant directly across the street frequently hears about debbe's windows from her own customers. she says they can't help but notice them while they seat and eat. >> they ofte...