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Hot Sauce Marketing Is So Aggro, But the Community Behind It Is Surprisingly Sweet

Hot Sauce Marketing Is So Aggro, But the Community Behind It Is Surprisingly Sweet
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What Longtime Vegetarians Think About the Plant-Based Meat Boom


What Longtime Vegetarians Think About the Plant-Based Meat Boom
Margaret Eby
We're in a golden age of fake meat. It seems like every week a new pea protein-based meat substitute comes onto the market, each one promising to mimic the flavor and texture of meat better than the last one. As more people reduce their meat consumption for health or environmental reasons, companies like Impossible Meats and Beyond Meat are becoming household names. 
But meat alternatives like tofu, tempeh, and seitan have been around for centuries, not to mention more recent innovations like black bean burgers and Morningstar faux bacon. Vegetarianism and veganism are nothing new—indeed they're part of cultural traditions that stretch back thousands of years. If you're already a vegetarian, what is this recent tech-enabled meatless meat boom doing for you?

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Men, Meat, and Marketing


Men, Meat, and Marketing
Kat Kinsman
On November 4, 2020, the eyes of the nation were trained on local election officials as an unprecedentedly mail-heavy ballot count hung in the balance. As Clark County, Nevada, Registrar of Voters Joe Gloria calmly delivered an update to reporters outside the election center in a Las Vegas warehouse and office park, a sunburned, chin-masked man lumbered up behind him to yell words that were conspiratorial, nonsensical, and not worth regurgitating, even as the three-word manifesto on his raggedly de-sleeved red, white, and blue shirt came through loud and clear: BBQ BEER FREEDOM.
Said barbecue likely was not plant-based. The conflation of meat, "freedom," and masculinity is not a modern phenomenon in Western society by any means; think Homer's heroes feteing the gods with a hallowed sheep feast in ancient Greek texts a few millennia before Homer Simpson counseled his vegetarian-curious child—through song and a conga line—that, "You don't win friends with salad." It just happened to get a particularly strong reinforcement in the last century or so from male-targeted media and advertising—making today's plant-based meat products somewhat of a tougher sell to a population weaned on the heteronormative notion that a "real" man is practically teething on a T-bone, acquiescing to the occasional vegetable only when nagged or guilted by his female partner.

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