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But if you have nothing to market or you keep changing your marketing, me thinks you're trying to get attention deflected because you realize what your selling ain't cutting it. >> the white house is no promoting this campaign -- [overlapping speakers] >> insure somebody came ford and made this campaign for the adorable care act. >> neil: who are you trying to recruit? chicks panda bears? what is the point? >> the point is, instead of hearing the words about the government health care, they're creating a positive association with the brand itself by showing a rebagged or advertise -- rebrandin...

We could not stay in our cabins for long periods of time, you're talking about temperatures of maybe 110-120 degrees. >> now, costa cruises is facing a big battle here trying to rebuild it image after both of these disasters, they're just trying to make this as good as possible. they're offering money back, flights out but also an offer to stay there if they want to stay in the seychelles, they can stay for two weeks in a luxury hotel. more than 400 people have picked up that deal. but it looks like really whether or not they accept that or they're heading home, what they're really looking for...