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Networking dos and don'ts in the new normal


Networking dos and don’ts in the new normal
By Jerome Doraisamy|09 February 2021
The nature of daily legal practice has evolved in the age of coronavirus, and so, too, must lawyers’ approaches to networking, says Cassandra Heilbronn.
Ms Heilbronn – a former president of Women Lawyers Association Queensland and the sports legal manager for a government authority in the Middle East – spent substantial time, as a sports lawyer, attending corporate boxes, chairman’s lounges, awards evenings and even prematch coin tosses, all of which presented opportunities for professional networking.
In the wake of COVID-19, such networking is, of course, severely limited. Thankfully, experience has taught her there are multiple avenues available for lawyers looking to build relationships across the board.

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What's the secret to successful networking?


What’s the secret to successful networking?
By Jerome Doraisamy|18 January 2021
According to Cassandra Heilbronn, lawyers will have success with networking if they employ a handful of simple, practical approaches.
Cassandra Heilbronn – a former president of Women Lawyers Association Queensland and the sports legal manager for a government authority in the Middle East – has always felt comfortable with networking, having being thrown into such social interactions from an early age.
“When I was three years old, my parents put me in Tiny Tots, for the Endeavor Foundation, to raise money. You had to wear a pretty dress on stage. As part of that, I had to walk around door to door selling cookies and raffle tickets in my hometown of Bundaberg, QLD. So, from that young age, I had to know how to introduce myself. ‘Would you please buy some tickets? I’m raising money’. That really translated well into my high school years, but then into my legal career without me even knowing,” she reflected.

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