How Smartwatches, Workout Apps, and Smart Bikes Dominated 2020
Back in January 2019, as I huffed and puffed on the Peloton Tread (now Tread+), I thought to myself, “This thing is really nice, but I don’t know in what world the average person would fork over $4,000 for this.” Advertisement The answer is one in which a global pandemic leaves gyms and boutique fitness studios across the country shuttered. Without daily commutes, access to public fitness spaces, and a clear sense of when everything would return to “normal,” expensive fitness equipment started to look less like ridiculous playthings for the rich and more like sensible investments. Y...