Five key issues facing kids. it's using a provocative ad to grab attention. this is it right here for you. the ad shows a child drowning with a message that reads "can't watch a child in danger, you do it every day." the group's mission to put focus on education, social mobility, children's health, workplace support for parent, and media influence. those are the five areas they're focusing on. joining me now, one of the men behind that provocative ad. he advised george w. bush and worked on this ad. mark, good to see you. this is a complete bipartisan campaign. but right now if lawmakers can't...