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Area. >> reporter: how do you transport the fish. >> this is delicate fish. we transport it by hand. >> reporter: at more than 50,000 square meters, it's the largest caviar facility in the world. this room is so massive, the best way to get around it is by cycling. there are 32 tanks in this room alone. there's a second room exactly like it. when it's fully operational, it will house 1,000 tons of fish. the factory is fully automated and staffing is minimal. the company is hoping to produce its first batch of caviar for the retail market in the latter part of 2012. oh, wow. to kick start the p...

I'm andrew stevens in hong kong. >> and i'm charles hodson in london. interesting story about the "titanic." perhaps we ought to wish them well. the news continues at cnn and "world one" is next. onon my jou, i've learned that when you ask someone in texas if they want "big" savings on car insurance, it's a bit like asking if they want a big hat... ...'scuse me... ...or a big steak... ...or big hair... i think we have our answer. geico. fifteen minutes could save you

Company must carefully regulate the temperatures. >> when you think about it, you either have to heat or cool a factory. we never have to heat this factory. as you might have to do in germany or north america but certainly we do have to cool it. >> reporter: even with the cost of cooling, the company aims to keep maintenance down to about 2% to 3% of expenditure. it's also hoping to compete with the world's other top caviar producers. >> what drove the whole project in the first place was an incredible global supply and demand imbalance. we think that the -- there's probably a demand for some ...

Compared to the rest the world who had negative growth. oman is going to strive to maintain this growth of 6% and above. but it's not alone. the other people -- other countries have to get their house in order. whether in europe or the united states or other parts of the world. up next on "marketplace middle east" from abu dhabi, a new delicacy for the region. we visit the largest caviar farm which wants to compete with the likes of central asia and russia, when we continue. for my arthritis, i use

Now it's going into the world of caviar to compete with russia as well as others. we have the story. >> reporter: this is the tale of a new beginning, 10,000 sturgeon eggs hatching at the royal caviar company in abu dhabi. the first step in creating the world's largest caviar factory. >> the hatching happens of the eggs. and the whole process of the hatching the eggs an growing them out from this area takes around eight months. >> reporter: 30,000 eggs each. the company is set to produce 35 tons of caviar each year. but it will take at least four years before these fish start producing eggs. t...