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As China targets H&M and Nike, local brands see their chance


As China targets H&M and Nike, local brands see their chance
9 Apr, 2021 01:47 AM
7 minutes to read
Foreign brands also face increasing pressure from a new breed of Chinese competitors. Photo / Jialun Deng, The New York Times
Foreign brands also face increasing pressure from a new breed of Chinese competitors. Photo / Jialun Deng, The New York Times
New York Times
By: Li Yuan
Chinese rivals to Western names have improved quality and marketing. Now the country's defiance could give them an edge with young patriots.
Tim Min once drove BMWs. He considered buying a Tesla.
Instead Min, the
33-year-old owner of a Beijing cosmetics startup, bought an electric car made by a Chinese Tesla rival, Nio. He likes Nio's interiors and voice control features better.

New-york , United-states , Xiao-zhan , Zhejiang , China , Taiwan , Japan , Xinjiang , Jiangxi , Shanghai , Hong-kong , Liyuan

China's Anger at Foreign Brands Helps Local Rivals


Tim Min once drove BMWs. He considered buying a Tesla.
Instead Mr. Min, the 33-year-old owner of a Beijing cosmetics start-up, bought an electric car made by a Chinese Tesla rival, Nio. He likes Nio’s interiors and voice control features better.
He also considers himself a patriot. “I have a very strong inclination toward Chinese brands and very strong patriotic emotions,” he said. “I used to love Nike, too. Now I don’t see any reason for that. If there’s a good Chinese brand to replace Nike, I’ll be very happy to.”
Western brands like H&M, Nike and Adidas have come under pressure in China for refusing to use cotton produced in the Xinjiang region, where the Chinese government has waged a broad campaign of repression against ethnic minorities. Shoppers vowed to boycott the brands. Celebrities dropped their endorsement deals.

New-york , United-states , Xiao-zhan , Zhejiang , China , Taiwan , Japan , Xinjiang , Jiangxi , Shanghai , Hong-kong , Beijing