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By Ambie Renee It's a battle of the logos. Both Kanye West and Walmart have logos of a sun, but Walmart's is made up of six solid, thick lines and Kanye's has eight dotted/dashed lines. The problem is they are just a little too similar for Walmart's comfortability. So, they reached out about five times to give him an opportunity to either change the logo or come to some sort of compromise but received no response. Now, the legal action begins. Walmart's attorney Erica Goven stated, "As we have previously mentioned, with the little information provided in the intent to use application, it is...

Walmart bosses demand Kanye West changes new Yeezy logo - report © Provided by Cover Media Kanye West Kanye West is reportedly being pressured to change his newly designed Yeezy logo by bosses at Walmart. According to CNN, a notice of opposition was filed by lawyers for the U.S. retail chain to the U.S. Patent and Trademark Office earlier this month which challenged the proposed logo design by West. Both logos represent a sun, with Walmart's having six thick lines compared to Yeezy's eight dotted ones. In a letter obtained by the publication, officials at the retail giant claimed they had...

2 d Share with: Kanye West is reportedly being pressured to change his newly designed Yeezy logo by bosses at Walmart. According to CNN, a notice of opposition was filed by lawyers for the U.S. retail chain to the U.S. Patent and Trademark Office earlier this month which challenged the proposed logo design by West. Both logos represent a sun, with Walmart's having six thick lines compared to Yeezy's eight dotted ones. In a letter obtained by the publication, officials at the retail giant claimed they had communicated with West over the design numerous times, but claimed he'd been unwilling t...

Author of the article: WENN - World Entertainment News Network Publishing date: Apr 30, 2021  •  1 day ago  •  1 minute read  •  In this file photo taken on November 6, 2019 US rapper Kanye West attends the WSJ Magazine 2019 Innovator Awards at MOMA in New York City. Photo by ANGELA WEISS /AFP via Getty Images Reviews and recommendations are unbiased and products are independently selected. Postmedia may earn an affiliate commission from purchases made through links on this page. Article content Kanye West is reportedly being pressured to change his newly designed Yeezy log...

Walmart Opposes Kanye West’s ‘Confusingly Similar’ Yeezy Logo Posted on 2369 Walmart (NYSE: WMT) filed a complaint with the US Patent and Trademark office, regarding the potential logo for Kanye West’s “Yeezy” brand, which it claims resembles its symbol too much. The retailer is concerned that consumers could mix up the “Walmart Spark Design” with the “Yeezy” design. “As expressed in Walmart’s previous correspondence, Walmart believes the logo design depicted in the Yeezy Application is confusingly similar t...