Detailed text transcripts for TV channel - MSNBC - 20120701:11:46:00
They wanted experiences more than deals or discounts. >> this makes me think, maria, if you start something pretty focused, you start a companyç d you launch that and you have a brand around this thing and you extend to offer other services and other products, how does that work? it seems to have worked with you. do many people then have to kind of jigger their brand? >> i work with a lot of clients that do that. you can come at it from two ways. they are serving the same target audience and offering the products and services, sometimes you may continue to offer a value, but targeting a diff...
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